Challenge

In 2022, Trovo launched its platform in the MENA region, initially offering only credit card and PayPal as payment options. Recognizing that a significant portion of the region’s population faced payment limitations, which hindered their access to support regional influencers in creating live streaming content, Trovo chose to partner with Tamatem Plus Store.

Solution

Trovo needed a partner to help expand their available payment methods in all regions beyond just PayPal and major credit cards.

This strategic collaboration allowed Trovo to enable various localized alternative payment methods, expanding its reach to unbanked and underserved users in the region.