Published
February 22, 2019
Category
Optimization
client
Nanobit
Request
Challenge
Fashion Queen, Nanobit’s most popular lifestyle game in the Arabic-speaking market, boasting over 800K monthly active users, appeals to cash-based markets and users under 18 years old.
Solution
To increase conversion in regions less reliant on cards, Fashion Queen needed to offer more local payment options.
Acknowledging its user base’s preference for alternative digital payment methods like wallets and Direct Carrier Billing, Fashion Queen introduced the Tamatem Plus Store.
Results
Fashion Queen gained access to over X+ payment methods used by their audience.
This expansion tapped into underserved markets like Iraq and Egypt while boosting revenue through alternative payment methods commonly used in their day-to-day spending behavior.
2x
• Game Revenue Increase
15%
• Total Game Sales
100%
• New Paying Users
35%
• Users Purchase More 2x Per Month
Solutions Used:
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